CSR Communications is a new discipline of corporate management which integrates marketing, PR, and communications around Corporate Social Responsibility and Stakeholder engagement. This includes:

• Cause marketing (also referred to as Cause-related marketing)
• Social Marketing
• Corporate Reputation Management
• CSR and Sustainability Reporting
• Stakeholder engagement
  

Market trends suggest CSR is here to stay.

• Increased awareness, scrutiny and corporate transparency
• Stakeholders are increasingly empowered, engaged and taking action
• Pyramid of corporate authority replaced by sphere of cross-influence
• Increase in sectoral partnerships - corporation, government, NGOs
• Development of reporting initiatives and CSR indices
• Creation of the UN Global Compact

CSR is a differentiator for corporations

• Consumers are less forgiving, more skeptical and empowered to reward and punish, especially given the corporate scandals:
• Seventy Eight percent of Americans today say that companies have a responsibility to support social issues (Cones, 2001)
• One in five consumers will pay more for a product labeled as social, ethical or environmental. (Cone/Roper Study, 2000)
• In reaction to a company’s negative corporate citizenship, 91% of Americans would switch to another company and 76% would boycott that company’s products or services. (Cone Study 2002)
• A company’s commitment to social issues is important when consumers buy stocks and mutual funds (66%) and decide where to work (77%) (Cone Study, 2002)
• In 2002, Americans are 30% more likely to switch from one brand to another if that brand is associated with a good cause (Cone's 2002 Corporate Citizenship Study).
• SRI mutual funds matched non-SRI peer funds in performance; and Community investments outperformed equity funds for the third year in a row.

Our CSR Communications services, together with our partner Manifest Communications, include :

Development of a CSR Communications Strategy and Action Plan by:

• Defineing the challenges/issues.
• Developing a strategy.
• Identifing right stakeholder partner and joint marketing plan
• Developing action plan
• Implementing action plan

Creative, marketing, and management services in:

• Cause marketing (or also referred to as Cause-related marketing)
• Social Marketing
• Corporate Reputation Management
• CSR and Sustainability Reporting
• Stakeholder engagement
  

• Over ten years of experience in Corporate Ethics, CSR, Marketing, Public Relations, non-profit marketing and management.
• 20+ years of Global Business Experience - start-up to corporate.
• Renowned speakers on Ethics, and CSR
• Partnership with Manifest Communications brings:
  • Pioneered the field of corporate citizenship and social marketing:
    • They wrote the book – Social Marketing for Business
    • They taught the course – York University, Toronto, Canada
  • Know corporations:
    • Manifest has crafted and implemented strategies for North America’s most successful multinational corporations – including: Ericsson Communications, Pfizer, Hewlett Packard, Kraft, Nestle, Bell, Royal Bank, GlaxoSmithKline, Sears and Sunoco/Suncor
    • Have extensive experience and expertise
  • 21 years in the business of social marketing
    • Work across all 3 sectors—corporate, non-profit and government
    • Are marketing driven, building profile for corporations though the promotion of powerful social ideas