Expertise: Sustainability, Whole Systems
approach to Sustainability, Energy Policy and Efficiency, Green Building,
Water Policy, and Energy Economics.
Natural Capitalism is a whole-systems approach to doing business that
demonstrates how companies can increase profits and gain competitive
advantage by behaving responsibly towards both nature and people.
Principles of Natural Capitalism
- Radically increase resource productivity
- Production models based on Biomimicry: closed loops, no waste,
no toxicity
- Move to a solutions-based business model
- Reinvest in Natural Capital
The Natural Capitalism Group (NCG) is dedicated to providing strategic
consulting services and educational programs to advance the understanding
and adoption of the principles of Natural Capitalism. Throughout all
of its work, NCG emphasizes strategies designed both to increase sustainability
and improve financial performance.
Principals in NCG have come from environmental, strategic, and process
consulting; adult education; business development; and international
project management. Strategic partners include The Natural Step, CleanEdge,
ECOS, Monitor Group, and the CSR Group. The extensive NCG associates
network includes environmental and business professionals from almost
all major industries and some of the world’s leading thinkers on sustainability
issues.
Natural Capitalism – The Book
Natural Capitalism uses solid science and proven examples to demonstrate
that tomorrow’s successful companies will profit from their own environmental
and social responsibility. Translated into more than a dozen languages,
it has drawn praise from business and political leaders, economists,
and environmentalists around the globe.
“If Adam Smith’s The Wealth of Nations
was the bible for the first industrial revolution, then Natural Capitalism
may well prove to be it for the next.” –Peter Senge, author of The
Fifth Discipline
"Natural Capitalism basically proves
beyond any argument that there are presently available technologies,
and those just on the horizon, which will permit us to get richer
by cleaning, not by spoiling, the environment.” –William J. Clinton,
US President
“Brimming with examples and anecdotes,
Natural Capitalism will…leave every reader with the hope that the
old battle between business and the environment can reach a peaceful
and constructive conclusion.” –Frances Cairncross, The Economist
Natural Capitalism Group Consultant's BIO's:
Hunter Lovins
- Founder, Rocky Mountain Institute and Natural Capitalism Consulting
Division
- Co-author Natural Capitalism and 8 other books on energy policy
and resource efficiency
- Over twenty years of consulting to energy and diversified manufacturing
companies
- Winner of the Shingo prize, Time Magazine Hero for the Planet in
2000
Rick Fedrizzi
- Principal with the Global Environment and Technology Foundation,
the Center for Energy and Climate Solutions, and President of Green
Think
- Founding Chair, US Green Building Council
- 25 years at Carrier Corporation, Director of Environmental Marketing
and Communications
Robert Repetto
- Professor in the Practice of Economics and Sustainable Development,
Yale School of Forestry and Environmental Studies
- Former Vice President and Sr. Economist, World Resources Institute
- Author or co-author of numerous books, including Coming Clean:
Corporate Disclosure of Financially Significant Environmental Risks
and Pure Profit: The Financial Implications of Environmental Performance
Robert Wilkinson
- Chair, Earth Island Institute
- Former Director, RMI Water Program
|